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Trademarking the phrase of a sales line that you use to promote your goods or services is almost always a good idea if the phrase is available.

Trademarks are different from copyrights and patents in a way that they don't have a set lifetime, however, it is not implied that they can live indefinitely. In case that you do not carry out the renewal on time, the United States Patent and Trademark Office (USPTO) will proceed to the revocation of your registration, thus registering the mark as available for those who wish to identify their products or services with it.

Though there's no requirement for a trademark attorney to be hired, still we think that a qualified lawyer would give one the best possible advice and help when dealing with the trademark registration process.

Certainly, a term can be registered as a trademark but only if it performs the role of a source identifier for your products or services and also fulfills the certain requirements for distinctiveness.